On a mission to
change the
world through communications
Who We Are
A global strategic communications firm, Fusilli Communications creates game-changing communications in support of our clients’ missions, economic growth and social viability.
We develop strategic communications programs that grab attention, change conversations and prompt action.
Clients represent the social good field, ranging from philanthropies to NGOs, from the private sector to global health. Our strength lies in partnering with clients at moments of inflection when new ways of thinking about strategic communications are warranted – most frequently with new leadership, new initiatives or expanded programming.
Services
Offering a 360 degree perspective, from the field to the funder, we create programs that speak directly to influencers. We offer:
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Integrated communications and brand programs: Competitive analysis, strategy, positioning and implementation plans
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Thought leadership campaigns: Senior leadership platforms, outreach strategies, messaging and training
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Influencer identification and engagement: Audience mapping and research, cultivation strategies and channels for communications for new partnerships and funding
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Digital strategy and outreach: Web, e-marketing and social expression
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Superior writing and editing: Storytelling and compelling copy across all platforms.
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Analytics and metrics: Communication functions, programming and staffing
Clients
What makes a good client?
Successful strategic communications planning derives from a clear articulation of goals and expectations supported by clear metrics. We welcome clients open to new ideas and ways of communicating. Most critical: cultural fit, passion and a shared commitment to social good.
International Development
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Dexis Consulting
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Vestergaard Public Health
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Research for Global Development
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Management Sciences for Health
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United States Agency for International Development (USAID)
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Population Council
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Medical Care Development International (MCDI)
Social Enterprise
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The Rolex Awards for Social Enterprise
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Vestergaard
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Heirs Holdings
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Tech Soup Global
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Open from American Express
Global Health/Science
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African Research Excellence Fund
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OpenBiome
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USAID's Assistance for Family and Indigent Afghans to Thrive
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Management Sciences for Health
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The New York Academy of Sciences (NYAS)
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The Global Stem Alliance
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MCDI
Philanthropy
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The Rockefeller Foundation
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The Tony Elumelu Foundation
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Co-Impact
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The Blavatnik Family Foundation (with The NY Academy of Sciences)
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The Carnegie Corporation
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The Oando Foundation
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The W.K. Kellogg Foundation
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The Denver Foundation
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The Ontario Trillium Foundation
Higher Education
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The School of Visual Arts, Design for Social Innovation
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Sarah Lawrence College
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Arizona State University, Innovation and Venture Development
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Oxford University, SAID School of Business, Social Finance
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NYU, Tanden School of Engineering
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University of Penn/INSEAD
Projects
In depth case histories are available upon request, the following offers select project summaries:
Management Sciences for Health (MSH): Created new brand positioning around health systems strengthening to distinguish MSH from other government contractors. Work included new brand expression, web and social tools supplemented by a global CEO leadership “listening” tour among influencers.
AGRA (Alliance for a Green Revolution in Africa funded by The Rockefeller and Gates Foundations): The development of a communications unit and brand positioning campaign to support the next green revolution in Africa. Communications work focused on clearer articulation of AGRA’s critical role in solving Africa’s food security challenges.
The Tony Elumelu Foundation and its private investment firm, Heirs Holdings: Seminal communications program and positioning around this new Nigerian Foundation and private investment firm created by the chairman of United Bank for Africa. Multi-year program casts the private sector as critical to the economic development of Africa. Positioning centers around AfriCaptialism and a commitment to Small Medium Enterprises as the primary economic drivers for Africa.
USAID: Leadership communications planning to Ministries of Health and Finance across Sub-Saharan Africa, South and South East Asia on donor and constituent communications for greater funding and political support.
The Denver Foundation: Supported the new CEO’s vision for co-creating a vibrant, equity-driven foundation – an active, campaigning organization that is a community partner and leader around DEI.
The Rockefeller Foundation: Positioning and messaging around a number of original programs including launch of the concept of Resilience, the field of Impact Investing and the uptake of a UHC resolution by the United Nations.
Vestergaard Public Health Division: Marketing communications strategy and support for this leading manufacturer of public health tools for international development. Advocacy campaign to global funders and influencers included thought leadership campaign supplemented with web and social outreach and speaking gigs. Developed messaging campaign around dual funding: Covid-19 and malaria.
Sarah Lawrence College: Reposition College utilizing its market distinctions and the unique creative voices of its faculty and alum to feed the admissions process.
The Institute for Nutrition Sciences at The NY Academy of Sciences: Articulation of a singular research agenda for nutrition to drive new scientific queries for malnutrition while assuring greater cooperation across the world’s leading scientific institutions.
New York University (NYU), Tanden School of Engineering: Leadership communications for external and internal audiences to support new leadership and administrative structure to assure continuation of student, faculty and donor support.
The Global STEM Alliance: The launch and a sustaining advocacy campaign for the Global STEM Alliance, a world-wide consortium of the private, corporate and public sectors to advance equity in STEM. Initially launched at the UN with corporate partners that included CISCO, ARM, PEPSICO; now an international consortium with 200+ members across the globe representing educational, NGO, private and philanthropic supporters
Values
We are guided by:
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Original thought: No cookie cutters here. All communications programs are individually crafted. They will be aspirational in line with the ethos and business strategies of the client organization.
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Premier execution: we will exceed expectations for the highest level of creativity and delivery.
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Open and consistent communications: Direct, frequent and bilateral.
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Superior client relations: We are on your team working in collaboration to create communications programs that will build reputation and help you achieve your goals.
Leadership
Managing director Diane Fusilli understands the environment as well as the organizational realities that drive social good organizations. She offers a selective number of clients an adaptive, highly creative and intuitive form of communications.
She is a former Vice President of the award-winning public relations firm M Booth where she led the Public Issues Division, and previously served as a Director of Communications for The Rockefeller Foundation. Prior to that, she was Director of Strategic Communications for Management Sciences for Health (MSH), where she directed communications across 75 countries while also serving as a USAID communications consultant to Ministries of Health throughout Sub-Sahara Africa, South and South East Asia. She works as a discrete and trusted partner creating work that is culturally appropriate, audience specific, innovative and valued. She is supported by a network of senior consultants and advisors across the globe.
FC's work has been widely acknowledged. Awards include PRWeeK’s Brand Campaign of the Year, and a CIPRA Award for Outstanding Nonprofit Campaign of the Year. A frequent speaker on effective communications, Fusilli is a seasoned mentor and trainer on strategy and leadership communications.
Fusilli sits on the board of Impact Network, a global e-learning platform for primary school children in Africa, and Play on for Africa, a small nonprofit that uses the power of sports for health education.
She is married to author and journalist Jim Fusilli.
